advertising, Branding and Communications, Technology & Gadgets

Challenges of creating interactive content

Interactive content is considered the holy grail of content marketing these days. Every other metric is bases on engagement, and it’s not uncommon to hear CMOs demanding ‘Kickass interactivity’ in their website.

Soon we would hear something like the following.

Lets get rid of all the text, and videos are old, lets do something kickass- like VR operated content accessible without internet

However, interactive content development is not simple, or more importantly cheap. Here are common challenges you should be ready for before sailing down that boat.

  • Demands more attention from user – You require more engagement from your users in order for them to get content from you.
  • Risk of technical errors and glitches – As interactivity increases, technical challenges also increase in proportion. Content may not remain accessible across all ecosystem.
  • Much longer time to market – It’s much more difficult to create and deploy interactive content than plain text or videos. It’s thus also time-consuming.
  • Inflated development costs – There’s an added cost factor for interactivity, and not all companies may be able to bare it.

Having said that, if you have the patience, and money interactivity pays off. Always.

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Internet & Technology, Technology & Gadgets

Remembering Tesla

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Just stumbled upon this quote from Nikoli Tesla, which accurately predicts pretty much everything we see today from live streaming to text to speech  technology.

” It will be possible for a business man in New York to dictate instructions, and have them instantly appear in type at his office in London or elsewhere. He will be able to call up, from his desk, and talk to any telephone subscriber on the globe, without any change whatever in the existing equipment. An inexpensive instrument, not bigger than a watch, will enable its bearer to hear anywhere, on sea or land, music or song, the speech of a political leader, the address of an eminent man of science, or the sermon of an eloquent clergyman, delivered in some other place, however distant. In the same manner any picture, character, drawing, or print can be transferred from one to another place …”

– Tesla, 1908.

It has taken almost a century for all of these things to actually emerge. How far ahead of the times was Tesla!

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Internet & Technology, Technology & Gadgets

Hello, Google Allo

 

screenshot_20160921-155548So I tried Google Allo for a few hours, and what I experienced was really refreshing. To sum it up, Google Allo is WhatsApp for the lazy people. Apart from features of WhatsApp such as sending texts, voice messages, videos, and emojis, here are a few extra things that this App lets you do.

Chat with @google 

Google Now was suffering with a terrible predicament. It did not have a personality as distinct as Siri or Cortana. With @google, Alphabet is trying to hedge the bets slightly in their favor. @google has a distinct personality and gives quirky replies when asked a question. On a 4G connection the responses were instantaneous.

Autocomplete on steroids

Forget about your keyboard completing the words for you, Allo completes the whole conversation. It gives extremely appropriate responses for the usual questions. For example, if you asked your friend

“Do you want to have lunch?”

They would immediately get following suggestions from Allo.

“Yes”, “No”, “Sure”

If they select “Yes”, you would immediately get following suggestion.

“What time”, and then finally they would get a suggestion

“Whenever you want”.

To put it simply, two lazy people can end up having an entire conversation without having to actually type anything. It’s still developing as often the suggestions are not to the point, or too short. However, as the usage increases, this should only improve.

Overall, Allo seems like a very friendly chat messenger app, and I would recommend it to everyone.

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Internet & Technology, Technology & Gadgets

Hipsters, Apple, and Motorola

I don’t like shaving my beard. I don’t have a very dense one anyway. I don’t like wearing clothes that make me uncomfortable, and I am routinely unwilling to look squeaky clean. I like to think my tastes in music are eclectic, and I have an unquenchable thirst for the outdoors. All qualities of a hipster, right? Yet I don’t identify as one.

It has to possibly do with the fact that unlike hipsters, I have no real craze to be eclectic just for the sake of being eclectic. I openly admit that I sometimes have some guilty pleasures such as watching mind-numbing, action films. However, one thing that separates me from hipsters is my disbelief in iPhones.

Apple and iPhones to me represent a manufactured ‘alternative’ culture, that has ironically become mainstream now. Yet it has been heralded as the epitome of uniqueness. Under this feeling, there is a notion of showing off that you are ‘different’. In my mind this screams desperate, and is an act of someone who in fact feel  insecure.

I just don’t seem to fit into this culture of being ‘alternative’ for sake of being ‘alternative’. Also, I can’t bring myself to appriciate the fleeting quality of Apple products. I find them overpriced and lacking in innovation. On the other hand, Motorola has been innovating consistently for many years now, and the recent Moto Z series has great promise. Would it mean that Hipsters will shift to Motorola next? Who knows… I don’t look forward to that day since I own a Motorola.

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transmission1

We live in a strange world. It’s often too easy to forget exactly how quirky we are as a civilization, and how we must look to others. Perhaps because we feel no one is watching, but what if they are? The Transmission follows two alien agents sent with a mission to observe us, and possibly understand us.

Original series exclusively created by me for amagi.com. Follow @amagicorp for all episodes.

 

 

 

advertising, Internet & Technology, Technology & Gadgets

The Transmission #1: Why we are missing signals from ET

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Internet & Technology, Technology & Gadgets

Put it on my tab, Gmail.

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I love technology. There is something beautiful about it, and only those who love it with passion can understand what I am talking about. It’s nice to spend time researching technology. Better than cloudwatching I guess. So I am spending a lot of time doing this. The joy I get when an upgrade is released for well.. anything, is greater than most things. So naturally, I have signed up on receiving the updates as soon as possible, and could often be seen formatting or upgrading my devices often. So how could I not do something about how I access my mails. 

These days, I use the applet in windows 8 to access my mails, whenever I am working on my laptop. Other times ofcourse, I have to use the web interface of the email service. Gmail has been my primary choice for many years now, and I am sure it’s the same for many others. So when they came up with these tabs, my first two reactions were : 

1) This is going to kill the emailers. 

Yes, this is beginning of the end for how we do our emailers right now. This is such a big thing because google has essentially created a section that is going to be largely ignored. It’s like creating a separate suppliment in news paper that is called ‘ads’. Yes, it’s a bit similar to classifieds, but it’s not the same. So I think most email marketing folks would not want their emails to go in this ‘open-once-in-a-blue-moon’ section of gmail. Believe me, other email services are already copying the code, and soon it will be a thing. Google has a habit of doing that to technology. So now is a good time to think of ways to avoid getting into the promotion section. 

Obviously the mass mailing softwares cannot be used to bomb a million mails easily. I haven’t had enough time to test this, but I am pretty sure that it’s how this works. Now that it’s out of question, perhaps we will move again to good old customization, and smaller groups for email, and more people managing outbound emails. ( so can I see some jobs? who knows.. maybe, unless someone finds another way.)

2) Yes! 

Of course, this is so cool as a user. I have signed up on so many websites over the years that my inbox is always getting some mail. I could try to filter it manually but well who has the time! 😛 Filtering is lame and boring anyway. I am glad gmail is doing this for me. 

So far it seems to be working well, no mails have been sorted in an unjust way. Although I am going to keep a keen eye on it for a while.I am watching you gmail, I have got my eyes on you, and I take no prisoners. 

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