Films & Television

Can TV match binge-watching capabilities of Netflix?

Can traditional TV help people binge watch like Netflix?

As per a 2016 Nielsen survey, two third of global SVOD viewers watch multiple episodes in a single sitting, highlighting the growing trend of binge watching. Epic small screen sagas such as Game of Thrones are further driving the trend, and new age platforms like Netflix are simply fulfilling the need even more. So apart from starting weekend marathons of popular shows like Big Bang theory, there is seldom anything else TV networks can do to capitalize on this trend. Cloud technology is about to change that by enabling TV networks to launch seasonal channels cost-effectively. Here are three basic questions that test the viability of launching a seasonal channel on cloud for the TV networks.

 Is there an audience for it?

Before starting a channel, even for a short time, there has to be an assurance of the success. A dedicated channel sounds farfetched only till you…

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