I love technology. There is something beautiful about it, and only those who love it with passion can understand what I am talking about. It’s nice to spend time researching technology. Better than cloudwatching I guess. So I am spending a lot of time doing this. The joy I get when an upgrade is released for well.. anything, is greater than most things. So naturally, I have signed up on receiving the updates as soon as possible, and could often be seen formatting or upgrading my devices often. So how could I not do something about how I access my mails.
These days, I use the applet in windows 8 to access my mails, whenever I am working on my laptop. Other times ofcourse, I have to use the web interface of the email service. Gmail has been my primary choice for many years now, and I am sure it’s the same for many others. So when they came up with these tabs, my first two reactions were :
1) This is going to kill the emailers.
Yes, this is beginning of the end for how we do our emailers right now. This is such a big thing because google has essentially created a section that is going to be largely ignored. It’s like creating a separate suppliment in news paper that is called ‘ads’. Yes, it’s a bit similar to classifieds, but it’s not the same. So I think most email marketing folks would not want their emails to go in this ‘open-once-in-a-blue-moon’ section of gmail. Believe me, other email services are already copying the code, and soon it will be a thing. Google has a habit of doing that to technology. So now is a good time to think of ways to avoid getting into the promotion section.
Obviously the mass mailing softwares cannot be used to bomb a million mails easily. I haven’t had enough time to test this, but I am pretty sure that it’s how this works. Now that it’s out of question, perhaps we will move again to good old customization, and smaller groups for email, and more people managing outbound emails. ( so can I see some jobs? who knows.. maybe, unless someone finds another way.)
Of course, this is so cool as a user. I have signed up on so many websites over the years that my inbox is always getting some mail. I could try to filter it manually but well who has the time! 😛 Filtering is lame and boring anyway. I am glad gmail is doing this for me.
So far it seems to be working well, no mails have been sorted in an unjust way. Although I am going to keep a keen eye on it for a while.I am watching you gmail, I have got my eyes on you, and I take no prisoners.